TRAVEL & GIVE
This nonprofit startup grew from a team of travelers inspired to share their message of centering travel around community service across the globe. The volunteer effort required a brand identity that communicated this mission with clarity and consistency.
There was a preexisting design in place that served as a baseline for the current branding. While certain things like color and content stayed the same, we repositioned the website architecture and identity based on specific design guidelines for the organization’s relaunch. Travel and Give’s new branding established an international voice presented to school volunteers, corporate sponsors, and medical institutions.
Website design by Tiffany Ricks.
During the next phase of the project, the team tasked me to build a database for sponsorship. The challenge was to organize a system for both Haitian and Kenyan children that showed their sponsorship status and allowed users to secure their recurring donations in real-time. The new sponsor information automatically populates to Google Sheets through Zapier integration from Wix.
Database and brand identity development by Tiffany Ricks.
With this new identity system, Travel and Give crafted a distinctive brand voice through the web, merchandise, and storytelling.