PASSPORT 7
This lifestyle company based in Maryland, sought out my services for a brand redesign that modernized the ethos of the company as well as extended its reach within a luxury market of consumers.
Brand identity design by Tiffany Ricks.
My challenge was developing a new brand identity that could merge existing clientele with a new luxury consumer. Before, the brand connected with a client persona that was a wanderlust traveler and a nomad. The company desired to evolve into an interior decor brand with a modern aesthetic and focus on storytelling.
Product and package design by Tiffany Ricks.
Photography by Passport 7.
This was achieved in the brand refresh with a clean and minimalist approach using light tinted colors in the color palette contrasted with an earthy metallic copper. My use of white helps to personify luxury decor with airiness, minimalism, and chicness. View more of brand packaging on passport7.com.