HUE DESIGN SUMMIT
What started as a GroupMe amongst colleagues discussing the lack of diversity in design evolved into a concerted effort to build community and share resources amongst Black designers. The overarching goal is to consistently create a space for creative minds to meet once a year and foster industry connections.
Mind mapping and early-stage ideation by Tiffany Ricks.
The challenge was to create an in-person event that provided a pathway for development within the design industry. As a group, we realized the shared stressors we have in our workplaces and careers. We attempted to develop a safe space to have candid conversations and frameworks that fostered authentic fellowship.
I provided the brand naming for the project and spearheaded the event management since Fall 2016.
Photography by Shaw Strothers.
PIVOT to VIRTUAL
Due to COVID, our team decided to pivot the physical summit to a virtual experience via Hopin.com. This task required us to leverage production, marketing, and planning platforms to strategically execute a successful event. Utilizing Airtable, Hootsuite, Notion, Trello, and Canva, I managed the project from start to finish.
Media planning and promotion in Hootesuite for Hue Design Summit integrated social media marketing.
Social media asset design and planning in Canva. Logomark design by Alphonso Jordan.
Social media asset design and collaboration in Figma.
Day-of-event planning in Airtable for Hue Design Summit 2020 virtual experience on Hopin.com.
In an effort to develop a virtual experience that mirrored the physical summit as much as possible, we selected Hopin.com as the event platform for 2020. I managed the task of coordinating content for registration, sponsors booths, and breakout networking sessions.
Welcome page content creation and design for the virtual Hue Design Summit experience on Hopin.com.
Vendor booth coordination and design for the virtual Hue Design Summit 2020 experience on Hopin.com.
Registration and lobby area content creation and design for the virtual Hue Design Summit 2020 experience on Hopin.com.
The project has grown exponentially with each presentation, with online recognition in Revision Path, Print Magazine, and AIGA. In 2021, the organization commemorated the summit by celebrating five years of our volunteering efforts. To view the virtual production in its entirety, visit vimeo.com/huecollective.